PrintRedbox to Expand Video Game Rental Test
For Immediate Release: October 13, 2010
OAKBROOK TERRACE, Ill. – Redbox announced today it will expand its video game rental test this month to include additional markets in the West, Midwest and Atlantic coast. The addition of video games to the popular redbox kiosks is part of an ongoing test designed to gauge consumer interest in video game rentals. Redbox began testing the concept of renting video games in August 2009.
Redbox consumers in each test market will have access to a variety of video games from the top platforms, including: Wii™, PLAYSTATION® 3, and Xbox 360®, for $2 a night plus tax. The number of video game titles and copies will vary by kiosk and location with new games being added each week.
As part of the test, consumers can visit www.redbox.com/games to see the current list of games offered by redbox. Then, once at the kiosk, users access the touch screen display to determine which titles and platforms are available at that particular location. Halo Reach (Xbox 360), NBA 2K11 (Xbox 360 and PLAYSTATION 3), New Carnival Games (Wii) and Dead Rising 2 (Xbox 360 and PLAYSTATION 3) are among the video game titles that will be available at redbox.
About Redbox
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc., offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at more than 24,000 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.
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Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including phrases conveying expectation or intent and other expressions identifying future performance. Forward-looking statements are not guarantees of future performance which may vary materially from performance expressed or implied in the forward-looking statements. Differences may result from actions taken by Coinstar, Inc or redbox as well as those of third parties and from risks and uncertainties beyond our control. Such risks and uncertainties include, but are not limited to, changes in the number and timing of anticipated test locations, our ability to attract new retailers and penetrate new markets and distribution channels and the termination, non-renewal or renegotiation on materially adverse terms of contract terms with our significant retailers. The foregoing risks and uncertainties are illustrative, but by no means exhaustive. For more information on factors that may affect future performance, please review "Risk Factors" described in our most recent Form 10-K and Form 10-Q filed with the Securities and Exchange Commission. These forward-looking statements reflect Coinstar, Inc.'s expectations as of the date of this release. Coinstar, Inc. undertakes no obligation to update the information provided herein.
Redbox Media Contact:
Kate Brennan
Senior Public Relations Manager
630.756.8781
kbrennan@redbox.com