For Immediate Release: October 13, 2010
OAKBROOK TERRACE, Ill. – Redbox announced today it will expand its video game rental test this month to include additional markets in the West, Midwest and Atlantic coast. The addition of video games to the popular redbox kiosks is part of an ongoing test designed to gauge consumer interest in video game rentals. Redbox began testing the concept of renting video games in August 2009.
Redbox consumers in each test market will have access to a variety of video games from the top platforms, including: Wii™, PLAYSTATION® 3, and Xbox 360®, for $2 a night plus tax. The number of video game titles and copies will vary by kiosk and location with new games being added each week.
As part of the test, consumers can visit www.redbox.com/games to see the current list of games offered by redbox. Then, once at the kiosk, users access the touch screen display to determine which titles and platforms are available at that particular location. Halo Reach (Xbox 360), NBA 2K11 (Xbox 360 and PLAYSTATION 3), New Carnival Games (Wii) and Dead Rising 2 (Xbox 360 and PLAYSTATION 3) are among the video game titles that will be available at redbox.
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc., offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than one billion movies and is available at more than 24,000 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.
Redbox Media Contact:
Senior Public Relations Manager